Save Life Liberia leads powerful grassroots sensitization campaigns targeting vulnerable road users in Liberia and The Gambia. Our work includes: Comprehensive training for drivers, motorcyclists, and commercial vehicle operators School-based road safety education tailored for children and youth Radio campaigns to raise public awareness and challenge unsafe traffic behaviors Community outreach to shift dangerous perceptions and promote responsible road use Establishing road safety clubs in schools and communities to ensure long-term impact and local ownership Through these efforts, we tackle ignorance, promote behavior change, and help build a culture of safety on our streets.